UrbanNest home: Greening last-mile delivery

UrbanNest Home transformed last-mile delivery by adopting electric vehicles and eco-friendly packaging to reduce its carbon footprint.

Company name

Billy Vasquez

Location

Oceanview, WA

Industry

Sustainable Delivery

Scope of Work

Sustainable logistics optimization, electric fleet integration
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UrbanNest Home, a rapidly growing home goods retailer, faced increasing pressure to reduce its environmental impact, particularly in the last-mile delivery phase of its operations. To meet sustainability goals and improve operational efficiency, the company overhauled its delivery infrastructure with a suite of eco-conscious innovations.

The first major step was transitioning from traditional fuel-based delivery vans to a fleet of electric vehicles (EVs), significantly reducing greenhouse gas emissions and lowering noise pollution in residential areas. To support the transition, UrbanNest installed EV charging stations at regional fulfillment centers, ensuring uninterrupted operations.

UrbanNest also introduced freight consolidation practices, grouping orders by geographic zones and delivery windows. This reduced the number of trips per day and maximized each vehicle’s capacity.

The challenge

UrbanNest Home, a fast-scaling home décor brand, faced a growing gap between its sustainability mission and its last-mile logistics. While the brand promoted eco-conscious living, its delivery operations were contributing heavily to urban congestion and emissions.

  • Inefficient Delivery Routes
  • Underutilized Load Capacities
  • High Last-Mile Emissions
  • Rising Delivery Costs
  • Limited Real-Time Operational Insights

Our Solution

UrbanNest implemented a comprehensive Last-Mile Optimization Plan focused on reducing emissions, improving efficiency, and aligning delivery practices with its green values.

  • Electric Vehicle Integration

Transitioned to a fleet of electric vans to reduce emissions.

  • Smart Route Optimization

Deployed AI-powered routing tools that minimized mileage, idle time.

  • Freight Consolidation Strategy

Grouped customer orders by region.

Key results & impact

The implementation of UrbanNest Home’s green logistics strategy delivered measurable and lasting results. Most notably, the company achieved a 40% reduction in carbon emissions from last-mile deliveries.

Average reduction in energy costs

50%

10,000 tons of CO2 emissions are reduced annually

15%

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Sophie Allen

Chief Logistics Officer

Sophie Allen has been a driving force behind UrbanNest Home’s transition to eco-conscious delivery systems. She led the initiative to reduce the brand’s last-mile emissions while enhancing customer delivery experience.

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